Sunday, September 25, 2011

Genuine Faux Leather

I was at T.J. Maxx browsing the purse aisle when I came across a purse that boasted: Genuine Faux Leather!

I'm not sure how this phrase made it past their marketing department, it seems so ridiculous. Imagine if any of the slogans below were used?

Genuine fake pearls!
Real false teeth!
True forged checks!

It's interesting that even a fake reproduction is still a real product. So just because the word genuine proceeds the noun, doesn't make it something of value.

Similarly, we all spend our time, money, thoughts, and words, towards something. The question isn't whether or not these efforts are genuine, but rather, do they lead to something of value?

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